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WhatsApp Commerce Policy

Last Modified: September 4, 2019

  1. When you offer goods or services for sale, we consider all messages and media related to your goods or services, including any descriptions, prices, fees, taxes and/or any required legal disclosures, to constitute transactions. Transactions must comply with the policies listed below, and applicable terms, laws and regulations.
  2. You are solely responsible for your transactions and providing any sales terms, privacy terms or other terms applicable to your interactions with users.
  3. We are not responsible for processing, paying for, or fulfilling any sales relating to your transactions.
  4. You are solely responsible for determining, collecting, withholding, reporting, and remitting all applicable taxes, duties, fees and additional charges for sales relating to your transactions.
  5. Examples listed below are representative, but not exhaustive.

Offers to sell and sales of the following are prohibited:

Illegal products or services

  • Policy: Businesses may not transact in the operations or exchange of illegal products or services.

Drugs, whether prescription, recreational, or otherwise

    Policy: Businesses may not transact in the sale of illegal, prescription, or recreational drugs.

Examples:

Drugs, including marijuana and marijuana products

Drug paraphernalia, including pipes and bongs

Tobacco items and related paraphernalia

    Policy: Businesses may not transact in the sale of tobacco products or tobacco paraphernalia.

Examples:

Apparel featuring a tobacco brand logo

Cigarettes, cigars, and chewing tobacco

Tobacco pipes and paraphernalia

Tobacco rolling machines

Electronic cigarettes (E-cigarettes) or tobacco devices

Alcohol

    Policy: Businesses may not transact in the sale of alcohol.

Examples:

Books or DVDs about alcohol

Alcohol-related items, including glasses, coolers, and wine bottle holders

Kits for producing alcohol

Unsafe ingestible supplements

    Policy: Businesses may not transact in the sale of unsafe ingestible supplements, as determined by WhatsApp in its sole discretion.

Examples:

Human growth hormones

Weapons, ammunition, or explosives

    Policy: Businesses may not transact in the sale or use of weapons, ammunition, or explosives.

Examples:

Promoting safety training or licenses for legal weapons

Firearms and firearm parts

Animals

    Policy: Businesses may not transact in the sale of any animals.

Examples:

Products for animals (toys, collars, etc.)

Prohibited animal parts, including but not limited to bone, teeth, horn, ivory, taxidermy, organs, external limbs, secretions, or carcasses

Any product or part, including but not limited to leather, skin, hide, fur, wool, or hair from any dogs, cats, and endangered or threatened animals

Adult products or services

    Policy: Businesses may not transact in the sale or use of adult products or services.

Examples:

Products promoting family planning and contraception, which focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement

Videos or live shows for adult entertainment

Sexual enhancement products

Sexually suggestive services

Body parts and fluids

    Policy: Businesses may not transact in the sale of human body parts or fluids.

Examples:

Hair extensions and wigs

Medical and healthcare products

    Policy: Businesses may not transact in certain healthcare products, including medical devices, and smoking cessation products containing nicotine.

Medical Devices – Examples:

Lifestyle and fitness accessories

Bandages and braces for physical injuries

Testing kits for medical conditions or diseases

Smoking Cessation Products – Examples:

Items or products with overtly sexualized positioning

    Policy: Businesses may not position products or services in a sexually suggestive manner.

Examples:

Implied sexual acts

Zoomed-in sexual images

Real money gambling services

  • Policy: Businesses may not transact in or facilitate gambling, games of skill, or lotteries, including online casinos, sports books, bingo, or poker if it costs money.

Dating services

  • Policy: Businesses may not transact in or facilitate online dating services.

Products or items that facilitate or encourage unauthorized access to digital media

    Policy: Businesses may not transact in the sale of devices that facilitate or encourage streaming digital content in an unauthorized manner or interfering with the functionality of electronic devices.

Examples:

Add-on equipment for streaming devices such as keyboards and remotes

Sale of streaming devices loaded with software that facilitates unauthorized access to content

Jailbroken or loaded devices

Jamming or descrambling devices

Digital and subscription services, including links to or processing of any subscription sales, renewals, or upgrades

    Policy: Businesses may not transact in the sale, including renewals and upgrades, etc., of digital content, digital subscriptions, or digital accounts.

Examples:

Authentic audio or video CDs, DVDs, and Blu Ray

Digital devices, including Smartphones, video game consoles, and TVs

Downloadable content, including PDFs, music, games, movies, etc.

Digital accounts, including games accounts

Digital subscriptions and internet streaming services, including TV, Mobile, etc.

Business models, goods, items, or services that we determine may be or are fraudulent, misleading, offensive, or deceptive, or may be or are exploitative, inappropriate, or exert undue pressure on targeted groups

    Policy: Businesses may not transact in deceptive, false, misleading, or offensive offers or products.

Examples:

ICOs and binary options

Payday loans, paycheck advances, P2P lending, debt collection, and bail bonds

Diet, weight loss, or other health related products that imply or attempt to generate negative self-perception

Real, virtual, or fake currency

    Policy: Businesses may not transact in the sale of real, virtual, or fake currency.

Examples:

Real money (cash or cash equivalent instruments and coins)

Replica or prop money

Digital or cryptocurrency

Active bank credit or debit cards

Store credit cards or coupons

Pre-paid credit or debit cards

Checks or checkbooks

Equipment to create counterfeit currency or financial instruments

Third-Party Infringement

    Policy: Transactions may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright or trademark. This includes, but is not limited to, the sale of counterfeit products, such as goods that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.

Examples:

Counterfeits, knockoffs, or replicas of branded goods, or posts offering goods that are likely to confuse consumers about the source, sponsorship or affiliation of those goods.

Unauthorized or pirated copies of copyrighted works, such as videos, movies, TV shows and broadcasts, video games, CDs or other musical works, books, etc.

WhatsApp Commerce Policy Last Modified: September 4, 2019 When you offer goods or services for sale, we consider all messages and media related to your goods or services, including any